After spending some time in class about the subtle details of advertisements that many of us do not notice, I went to youtube and found some interesting new adds. I came across a commercial for vitamin water that was actually banned. In the commercial, it shows two Bears playing football, and then Brian Urlacher comes up and tackles one of the bears. Then it pans to him drinking some vitamin water. Finally, a man says "power of nature" and then on the screen it says "It works, for Brian Urlacher".
The logic in this commercial is somewhat odd. Usually in sports drinks commercials, you see some explanation for why the drink is good and how it helps you perform at your peak. This, however, seems to get lazy. The only justification for the quality of their product is that it works for Urlacher, so it must be good. Although I find the commercial to be funny, when I take a deeper look I am not very drawn to drink vitamin water. Have advertisement agencies been getting lazy?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment