I was looking on youtube for car commercials, and I came across one that was very ironic. For about a minute, you see two young men driving around on beautiful mountainous, snowy landscapes. You get an idea of the capabilities of the car, and the things it can do are actually very impressive, but then I stopped to think. The reason that such marvelous landscapes are deteriorating around the world is because of cars like hummers that produce so much carbon dioxide and other greenhouse gases. Then the slogan is just priceless, "if you can, maybe you will"; I find this entertaining because of its lack of logic. If everyone drove hummers, we would not be able to go drive in the snow would we? Hummer did a great job here of appealing to the public with the positives of their vehicle. The commercial makes sure that the public knows how much the hummer can do that others cannot, but a pretty poor job of stating the downsides. For example, a hummer h2 receives fuel estimates of 10 mpg in 9 mpg in the city. Hummers have clearly been romanticized into the ultimate fun-mobile, but they actually are very harmful to the planet, and are extremely expensive.
Monday, February 9, 2009
Hummer, if you can then maybe you will?
I was looking on youtube for car commercials, and I came across one that was very ironic. For about a minute, you see two young men driving around on beautiful mountainous, snowy landscapes. You get an idea of the capabilities of the car, and the things it can do are actually very impressive, but then I stopped to think. The reason that such marvelous landscapes are deteriorating around the world is because of cars like hummers that produce so much carbon dioxide and other greenhouse gases. Then the slogan is just priceless, "if you can, maybe you will"; I find this entertaining because of its lack of logic. If everyone drove hummers, we would not be able to go drive in the snow would we? Hummer did a great job here of appealing to the public with the positives of their vehicle. The commercial makes sure that the public knows how much the hummer can do that others cannot, but a pretty poor job of stating the downsides. For example, a hummer h2 receives fuel estimates of 10 mpg in 9 mpg in the city. Hummers have clearly been romanticized into the ultimate fun-mobile, but they actually are very harmful to the planet, and are extremely expensive.
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2 comments:
This is hilarious! As someone who is concerned with the environment, I can completely simpathize with your blog post. Hummers are definately romantized as manly trucks that can navigate anywhere. I also didn't expect the commercial to tell its viewers about Hummer's gas mileage because it is so bad. And I agree that the slogan is hilarious and definately illogical.
I agree that this commercial is pretty ironic. Everyone wants to have the "cool car," but there's not that many things that really make it that great. It's like when people complain about the gas prices when they're so high, and consequentially ride bikes, walk more places, and try to drive less. Then as soon as they go back down, people drive all the time, fill up on gas, and forget all about the gas problems. It's very true, if you can you will.
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